Citibank N.A. in Japan (Case #41, Notes) Discussion Questions 1. One of the questions which comes to

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Citibank N.A. in Japan (Case #41, Notes)
Discussion Questions
1. One of the questions which comes to mind when talking about the rise of Citibank in Japan is whether it can maintain the same rate of growth and popularity as it has done in recent years. The Japanese banks may be down now, but it would be a serious mistake to discount their power. Japanese companies have overtaken the West in the manufacturing industries and are known to be effective in managing the distribution channels. Can the Japanese banks do the same in the financial services also?
2. What have been the market expansion strategies of Citibank? Will these strategies help it to achieve the "One stop shop" objective?
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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