Classify the following consumer products as convenience, shopping specialty or unsought goods a laptop computer, a surgeon,

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Classify the following consumer products as convenience, shopping specialty or unsought goods a laptop computer, a surgeon, auto mobile tires.

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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Aug 16, 2016 09:18 AM

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Classify the following consumer products as convenience, shopping specialty or unsought goods a laptop computer, a surgeon,

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Laptop is in the convince category because one can work on the lap...View the full answer

Principles of Marketing

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