Brand positioning can occur on three levels. How is old Navy's brand positioned on these three levels?

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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Aug 16, 2016 09:18 AM

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Brand positioning can occur on three levels. How is old Navy's brand positioned on these three levels?

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A brand is only a name which is huge has a positive undertone and passes on a ...View the full answer

Principles of Marketing

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