Coke and Pepsi have sustained their market dominance for nearly a century. General Motors and Ford have

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Coke and Pepsi have sustained their market dominance for nearly a century. General Motors and Ford have recently been hard hit by competition. What is different about the product/market situation in these cases that affects sustainability?

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Economics of Strategy

ISBN: 978-1118319185

6th edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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Question Posted: Sep 13, 2017 12:54 AM

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Coke and Pepsi have sustained their market dominance for nearly a century. General Motors and Ford have

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Economics of Strategy

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