Cold Stone Creamery had a goal of being the number one best-selling ice cream brand in North America by December 31, 2009. Cold Stone Creamery has expanded into Japan and Korea with great success. Baskin-Robbins oversaturated the market in Japan with presence in this region for more than 30 years. Cold Stone used the success of Baskin-Robbins as a way of predicting their own success, noting that Japan has an appreciation for quality and personal experience. Cold Stone offers more than premier ice cream; it offers a fun interactive and enjoyable experience. Cold Stone also recognizes that one management model does not fit every country. In order to achieve their goal of being number one in North America, Cold Stone is using the different cultures to bring back innovative flavors to the U.S. where the customers are so diverse.
1. During one’s experience at Cold Stone Creamery, what type of memory is drawn on?
2. How does Cold Stone Creamery cater to different ethnic groups?
3. Discuss how Cold Stone Creamery remains innovative.