Question: Assume you have been appointed to develop ethnic and multicultural marketing for a small chain of household appliance stores in large metropolitan area. There are

Assume you have been appointed to develop ethnic and multicultural marketing for a small chain of household appliance stores in large metropolitan area. There are several large concentrations of first-, second-, and third-generation ethnic and cultural groups in the area. This firm is willing to make a major investment in the effort, and you have been asked to build a staff to help you launch this effort. What three positions would you create and briefly, what would the responsibilities be for each position?

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