Collect ads that rely on sex appeal to sell products. How often do they communicate benefits of

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Collect ads that rely on sex appeal to sell products. How often do they communicate benefits of the actual product?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:29 AM

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Collect ads that rely on sex appeal to sell products. How often do they communicate benefits of

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Even the most conservative of companies rely on sex to sell their products It plays into ...View the full answer

Consumer Behavior Buying, Having and Being

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