Question: Compare and contrast frequency-marketing programs with those tools described in Chapter 15 as Sales Promotion Directed at Consumers. What common motivators do these two types

Compare and contrast frequency-marketing programs with those tools described in Chapter 15 as "Sales Promotion Directed at Consumers." What common motivators do these two types of activities rely on? How are their purposes similar or different? What goal is a frequency-marketing program trying to achieve that would not be a prime concern with a sales promotion?

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