Compare and contrast good-value pricing and everyday low pricing (EDLP).

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:45 AM

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Compare and contrast good-value pricing and everyday low pricing (EDLP).

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These pricing strategies are two types of valuebased pricing Goodvalue pricing stra...View the full answer

Principles of Marketing

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