Principles of Marketing(15th global edition)
Authors:
Philip T. Kotler, Gary Armstrong
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Solution Manual Includes
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Book details
ISBN: 133084043, 978-0133084047
Book publisher: Prentice Hall
Book Price $0 : Principles of Marketing by Philip T. Kotler and Gary Armstrong, now in its 15th edition, is a foundational text in the field of marketing, renowned for its comprehensive overview of essential marketing principles and strategies. The book meticulously articulates how businesses can effectively engage customers, build strong customer relationships, and create value. It delves into core marketing concepts such as market segmentation, targeting, positioning, and the 4 Ps of marketing - product, price, place, and promotion. Kotler and Armstrong offer an authoritative solution manual that helps address complex marketing challenges by providing detailed case studies and practical applications. An invaluable resource is the meticulously organized table of content, guiding the reader seamlessly through topics ranging from consumer behavior to digital marketing strategies. The solution manual and answer key provide additional support for students and educators to harness the book’s rich insights effectively. The work is widely acclaimed in academia and by practitioners for its depth and applicability in real-world scenarios, filling the gaps often left by other marketing textbooks. The inclusion of engaging examples and vivid illustrations further enhances the learning experience, making the theories accessible and relatable. Its reception has consistently been positive, making it a staple in both undergraduate and graduate marketing courses. Overall, the book serves as an essential guide for anyone looking to master marketing strategies and connect with customers in meaningful ways. In addition to a structured content flow, the book provides latest insights into evolving digital landscapes and emerging market trends. A cheap edition of this textbook provides a budget-friendly option for college students.
See the other editions of "Principles of Marketing"
Principles of Marketing - 17th edition
Philip Kotler, Gary Armstrong
ISBN: 013449251X, 978-0134461434, 134461436, 978-0134492513
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Principles of Marketing - 16th edition
Philip Kotler, Gary Armstrong
ISBN: 978-0133850758, 133850757, 133795020, 978-0133795028
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Principles of Marketing - 12th edition
Philip Kotler, Gary Armstrong
ISBN: 132390027, 978-0132390026
$0 $
Principles of Marketing - 13th Edition
Philip Kotler, Gary Armstrong
ISBN: 0136079415, 978-0136079415
$0 $
Principles of Marketing - 14th Edition
Philip Kotler, Gary Armstrong
ISBN: 132167123, 132997266, 9780132997263, 978-0132167123
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