Compare and contrast product-oriented, competitor centered, customer-centered, and market-centered companies. Which orientation is the best?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:32 AM

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Compare and contrast product-oriented, competitor centered, customer-centered, and market-centered companies. Which orientation is the best?

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A productoriented company pays little attention to either customers or competitors Such a strategy i...View the full answer

Principles of Marketing

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