Principles of Marketing(14th Edition)
Authors:
Philip Kotler, Gary Armstrong
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Book details
ISBN: 132167123, 132997266, 9780132997263, 978-0132167123
Book publisher: Prentice Hall
Book Price $0 : Principles of Marketing by Philip Kotler and Gary Armstrong is an authoritative text that delves into the fundamental aspects of marketing strategies, consumer behavior, and market segmentation. The book, now in its 14th edition, continues to serve as a comprehensive guide for both students and professionals eager to understand the intricacies of modern marketing. The authors utilize a unique blend of theory and real-world application, illustrating the use of various marketing techniques like communication, pricing, and product development. The 'solution manual' accompanying this edition provides answers and insights, enhancing the readers' grasp on complex marketing solutions. Each chapter is meticulously organized, and the 'table of content' is designed to facilitate the easy navigation of topics, such as digital marketing and globalization. The book emphasizes ethical marketing and sustainability, highlighting their importance in current market dynamics. Through case studies and practical examples, it offers an 'answer key' to emerging market challenges, ensuring readers can apply learned concepts in real-world scenarios. The reception of this edition has been overwhelmingly positive, with educators and students lauding its comprehensive coverage and practical relevance. Known for its clarity and systematic approach, Principles of Marketing remains indispensable in understanding not only the foundations but also the evolving practices and strategic advancements in the field. If you're searching for a cheap way to deepen your understanding, this text is ideal.
See the other editions of "Principles of Marketing"
Principles of Marketing - 17th edition
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ISBN: 013449251X, 978-0134461434, 134461436, 978-0134492513
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Principles of Marketing - 16th edition
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ISBN: 978-0133850758, 133850757, 133795020, 978-0133795028
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Principles of Marketing - 15th global edition
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ISBN: 133084043, 978-0133084047
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Principles of Marketing - 12th edition
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ISBN: 132390027, 978-0132390026
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Principles of Marketing - 13th Edition
Philip Kotler, Gary Armstrong
ISBN: 0136079415, 978-0136079415
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