Compare and contrast push and pull promotion strategies. Which promotion tools are most effective in each?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:40 AM

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Compare and contrast push and pull promotion strategies. Which promotion tools are most effective in each?

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Marketers can choose from two basic promotion mix strategies x push promotion or pull promotion Figu...View the full answer

Principles of Marketing

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