Compare and contrast TRPs and GRPs as media selection criteria.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:44 AM

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Compare and contrast TRPs and GRPs as media selection criteria.

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Gross rating points GRPs reflect the gross weight that a particu...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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