Compare the BRC recognition method with the Communicus method. What are the relative strengths and weaknesses?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:50 AM

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Compare the BRC recognition method with the Communicus method. What are the relative strengths and weaknesses?

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The BRC uses a large 500 sample mail survey and is inexpensive under 1000 The large sample prov...View the full answer

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