Is DAR widely used? Why? Would you use it if you were the product manager for Lowenbrau?

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Is DAR widely used? Why? Would you use it if you were the product manager for Lowenbrau? For American Express? Under what circumstances would you use it?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:50 AM

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Is DAR widely used? Why? Would you use it if you were the product manager for Lowenbrau?

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