Question: Concept testing is an important step in the new-product process. Outline the concept tests for (a) An electrically powered car (b) A new loan payment

Concept testing is an important step in the new-product process. Outline the concept tests for
(a) An electrically powered car
(b) A new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services?

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