What methods would you suggest to assess the potential commercial success for the following new products? (a)
Question:
(a) A new, improved ketchup;
(b) A three-dimensional television system that took the company 10 years to develop;
(c) A new children’s toy on which the company holds a patent.
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Related Book For
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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