Conduct a research about Amazon.com Inc on its own Website, gather financial information from the Securities and

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Conduct a research about Amazon.com Inc on its own Website, gather financial information from the Securities and Exchange Commission EDGAR database. The annual report will often provide insights that can help address some of these questions.
Write a paper in which you: Determine the impact of the company's mission, vision, and primary stakeholders on its overall success. Analyze the five (5) forces of competition to determine how they impact the company. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders. Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions. Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company's bottom line...
Stakeholders
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees,...
Corporation
A Corporation is a legal form of business that is separate from its owner. In other words, a corporation is a business or organization formed by a group of people, and its right and liabilities separate from those of the individuals involved. It may...
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Financial Accounting

ISBN: 978-0078025549

3rd edition

Authors: J. David Spiceland, Wayne Thomas, Don Herrmann

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