Read the case Ford ka (A) breaking new grounds on the small car market and design a discussion paper for the strategic analysis on the current position of the company in the market.
Identify the firm's current strategy:
Key elements of the overall strategy can come in the form of verbal statements by top management, established company practices and procedure, organizational resources which have been committed to specific programs, unique ways the firm have developed in doing business.
Key elements may relate to decisions about the products being marketed, the production methods being utilized, types of financing that are being employed, growth plans for the current year's operations, existing major p [programs which may commit large portions of the firm's resources, and expressed attitudes and values of the present other key executives.
Examine the firm internal environment:
Identify key strengths that the firm has developed and major weaknesses that it may be stuck with (resource analysis).
One way to do the resource analysis is by examining the five key areas which are as follows:
(1) The products and services that currently exist,
(2) The various functional areas,
(3) The managerial team,
(4) The firm's overall financial condition
(5) How the firm stand against other competitives in the same industry.
Provide rationale of your response.