Conduct scholarly and outside research on Apple's marketing approach under Steve Jobs' leadership, alongside McDonald's marketing strategies.
Then, write an analysis that identifies their differences and similarities.
Next, select a publicly-traded, emerging-market global company and evaluate the company's positioning strategy in relation to its two closest competitors.
Then, create a profile of the target consumer for your selected company.
Finally, determine if it would be more effective for the company to target a different consumer. If so, explain how the company could market to a different consumer. If not, explain why. Justify your decision and provide supportive examples as appropriate