Conduct some research on social marketing and its applications. You must have at least 2 peer-reviewed journal articles as references.
1- Visit two websites of your choice and apply the social marketing process model from the text book to both. Conduct some additional research and compare what other experts recommend for the social marketing process. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. How well do these sites acquire fans, generate engagement, amplify responses, create a community, and strengthen their brands? What recommendations can you make for these sites to improve their effectiveness?
2- Develop a list of privacy protection features that should be present if a website is serious about protecting privacy. Then, analyze the two websites you selected and examine their privacy policies. Write a report that rates each of the websites on the criteria you have developed. Make recommendations to improve each of the sites effectiveness.