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Consider all the diet products that are currently advertised on television today, including weight loss supplements, weight

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Consider all the diet products that are currently advertised on television today, including weight loss supplements, weight loss programs, and fitness equipment. Do you believe that some of these ads overstate what the product or service can actually do? Do you think any of these ads are actually deceptive or puffery?
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Many diet products show customers who have achieved significant weight loss often ...View the full answer


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Marketing

Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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