Calculate Apples gross margin per unit and gross margin as a percentage of sales for the 16

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Calculate Apple’s gross margin per unit and gross margin as a percentage of sales for the 16 GB iPad. What is Apple’s gross margin if the company sells 10 million iPads? The base Wi-Fi 16 GB iPad was introduced at $499; like all electronic products, Apple will likely lower the price within a year or two of introduction. The 16 GB iPad’s cost of goods sold is $250. Refer to Appendix 2 to answer the following questions.


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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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