Consider Exercise 4.14 (page 170). Using the results in Table 4.4 (page 171), estimate the probability that
Question:
a. Give the phrase a rating of 4 or 5 given that the consumer is male; give the phrase a rating of 4 or 5 given that the consumer is female. Based on these results, is the appeal of the phrase among males much different from the appeal of the phrase among females? Explain.
b. Give the phrase a rating of 4 or 5, given that the consumer is in the 21-24 age group; given that the consumer is in the 25-34 age group; given that the consumer is in the 35^19 age group. Based on these results, which age group finds the phrase most appealing? Least appealing?
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Business Statistics In Practice
ISBN: 9780073401836
6th Edition
Authors: Bruce Bowerman, Richard O'Connell
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