Using the results in Table 4.2 (page 165), estimate the probability that a randomly selected 21- to 49- year- old consumer would:
a. Give the phrase a rating of 4 or 5 given that the consumer is male; give the phrase a rating of 4 or 5 given that the consumer is female. Based on these results, is the appeal of the phrase among males much different from the appeal of the phrase among females? Explain.
b. Give the phrase a rating of 4 or 5, (1) given that the consumer is in the 21– 24 age group; (2) given that the consumer is in the 25– 34 age group; (3) given that the consumer is in the 35– 49 age group. (4) Based on these results, which age group finds the phrase most appealing? Least appealing?