Consider how a university or college communicates value in its marketing communication to its prospective students and

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Consider how a university or college communicates value in its marketing communication to its prospective students and current students. In what ways are the two approaches similar or different?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:25 AM

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Consider how a university or college communicates value in its marketing communication to its prospective students and

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Communication to current students is done extensively via online portals Information regarding cours...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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