Question: Considering a group purchasing situation you have previously experienced, like going out for the evening. What role did each person play during pre-purchase, purchase, consumption,

Considering a group purchasing situation you have previously experienced, like going out for the evening. What role did each person play during pre-purchase, purchase, consumption, and post-purchase.

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Research has shown that the family can both directly and passively influence the consumer decision process The amount of influence they may exert will depend on the product category the level of invol... View full answer

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