Consult Benettons website and other sources to understand its current strategic approach more fully. Could this model

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Consult Benetton’s website and other sources to understand its current strategic approach more fully. Could this model apply to other branded global companies or is effectively unique to Benetton?
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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