Consumers often rationalize their purchase of a new product with a statement such as, I bought it because I had a 50 cent coupon and our grocery store was doubling all manufacturers ' coupons this week What are the prospects that such a consumer will emerge as a loyal user of the product What must ...

When consumers explain their brand selections with a rationale such as I had a coupo ...

Consumers often rationalize their purchase of a new product with a statement such as, I bought it

Question:

Consumers often rationalize their purchase of a new product with a statement such as, "I bought it because I had a 50-cent and our grocery store was doubling all manufacturers' coupons this week." What are the prospects that such a consumer will emerge as a loyal user of the product? What must happen if he or she is to become loyal?
Coupon
A coupon or coupon payment is the annual interest rate paid on a bond, expressed as a percentage of the face value and paid from issue date until maturity. Coupons are usually referred to in terms of the coupon rate (the sum of coupons paid in a...