Question: Contact a local business and interview the owner/ manager about the types of marketing research performed for that business. Determine whether the business has its

Contact a local business and interview the owner/ manager about the types of marketing research performed for that business. Determine whether the business has its own marketing research department, or if it hires an outside agency. Also, determine whether the company takes a one-shot approach to particular problems or is systematic over a long period of time.

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