Contrast the buying process for the DOD with buying process used by Target Corporations procurement of laundry

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Contrast the buying process for the DOD with buying process used by Target Corporation’s procurement of laundry detergent from P&G for resale in Target Stores. What aspects of those buying processes are likely different and what aspects are likely similar?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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