Costco's online sales are growing, but even the company itself says its online presence will never be

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Costco's online sales are growing, but even the company itself says its online presence will never be as fancy as Amazon's. Should the company's online presence be an extension of the brick-and-mortar stores or should it try to compete more directly with Amazon? Explain your answer.
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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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