Criteria for judging ad effectiveness include getting it, cognitive residue, knowledge, attitude change, feelings and emotions, physiological
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A communications test simply seeks to tell if a message is communicating something close to what is desired Communications tests are usually done in a group setting with data coming from a combination ...View the full answer
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Related Book For
Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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