Customers with high expectations make a business better. The secret is to use a customer's high expectations as an opportunity to maximize customer retention and improve service. In this assignment, consider how companies turn high expectations into exceptional customer service.
Refer to Chapter 3 in The World of Customer Service as you complete this assignment. Review the What Do You Think Now?
Answer each of the following questions, writing one to two paragraphs for each:
1. What are sure-fire techniques for providing superior customer service?
2. What situations and practices might provide easy traps for inferior customer service?
3. How can you maximize a customer's expectations and perceptions about the customer service your company provides?