Question: Data 1-2-3 is a top-selling electronic spreadsheet product. Data is about to release version 5.0. It divides its customers into two groups: new customers and
Data 1-2-3 is a top-selling electronic spreadsheet product. Data is about to release version 5.0. It divides its customers into two groups: new customers and upgrade customers (those who previously purchased Data 1-2-3, 4.0 or earlier versions). Although the same physical product is provided to each customer group, sizable differences exist in selling prices and variable marketing costs:

The fixed costs of Data 1-2-3, 5.0 are $15,000,000. The planned sales mix in units is 60% new customers and 40% upgrade customers.Required1. What is the Data 1-2-3, 5.0 breakeven point in units, assuming that the planned 60%:40% sales mix is attained?2. If the sales mix is attained, what is the operating income when 220,000 total units are sold?3. Show how the breakeven point in units changes with the following customer mixes:a. New 40% and Upgrade 60%b. New 80% and Upgrade 20%c. Comment on theresults
New Customers Upgrade Customers Selling price $275 $100 Variable costs Manufacturing Marketing Contribution margin $35 65 $35 100 $175 50 15 $ 50
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Sales mix new and upgrade customers 1 New Customers Upgrade Customers SP VCU CMU 275 100 175 100 50 50 The 6040 sales mix implies that in each bundle 3 units are sold to new customers and 2 units are ... View full answer
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