Question: Dave is a manager of a local AT& T Wireless retail store. He would like to forecast the number of customers walking into his retail
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a. Forecast the number of customers who will visit Dave€™s store on Day 9 using a three period simple moving average.
b. Calculate the MAD for the forecast in part a.
c. Forecast the number of customers who will visit Dave€™s store on Day 9 using exponential smoothing with α = 0.1.
d. Calculate the MAD for the forecast in part c.
e. In which forecast do you have the most confidence?
Day Customers 260 243 232 277 270 285 248 254
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a b MAD 11965 2392 c F 9 2602 012540 2602 2596 d MAD 12267 1751 e The forecast using e... View full answer
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