Question: Answer the following questions using the data from the Excel file Deloitte. xlsx from Problem 16.36. From Problem a. Using exponential smoothing with =

Answer the following questions using the data from the Excel file Deloitte. xlsx from Problem 16.36.
From Problem

a. Using exponential smoothing with Î± = 0.6, forecast the percentage of holiday shoppers who intend to spend less in 2013.
b. Calculate the MAD for the forecast in part a.
c. Using exponential smoothing with trend adjustment, Î± = 0.6 and Î² = 0.4, forecast the percentage of holiday shoppers who intend to spend less in 2013.
d. Calculate the MAD for the forecast in part c.
e. Which forecast do you have most confidence in?

Year Percentage 2005 2006 2007 2008 32 29 41 59 Year Percentage 2009 2010 2011 2012 51 38 42 37

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