Debate whether it is ethical for marketers to use metadata to link individual consumers with specific credit

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Debate whether it is ethical for marketers to use metadata to link individual consumers with specific credit card transactions?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:31 AM

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Debate whether it is ethical for marketers to use metadata to link individual consumers with specific credit

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Principles of Marketing

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