Decide what you must know about (a) your future customers, (b) your future competitors, and (c) other

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Decide what you must know about (a) your future customers, (b) your future competitors, and (c) other critical forces in the task environment if you are to be successful.
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Essentials of Contemporary Management

ISBN: ?978-0077439477

5th edition

Authors: Gareth Jones, Jennifer George

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