Deciding whether to keep a marketing strategy the same or modify it a broad is also known

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Deciding whether to keep a marketing strategy the same or modify it a broad is also known as what?

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International Business The Challenges of Globalization

ISBN: 978-0133866247

8th edition

Authors: John Wild, Kenneth Wild

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Question Posted: Feb 12, 2016 06:58 AM

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Deciding whether to keep a marketing strategy the same or modify it a broad is also known

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This dilemma is referred to as the standardization versus adaptation decision US researcher Theodore ...View the full answer

International Business The Challenges of Globalization

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