Question: Define a concept for a new venture using the four components discussed in the chapter: product/ service, customer, benefit, and distribution. Conduct a quick test

Define a concept for a new venture using the four components discussed in the chapter: product/ service, customer, benefit, and distribution. Conduct a quick test on some potential customers through a focus group or interviews. Did you secure enough information to make a decision to move forward to conduct a feasibility study? Why or why not?

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