Define and discuss the following terms: search attributes, experience attributes, and credence attributes. Which type(s) of attributes

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Define and discuss the following terms: search attributes, experience attributes, and credence attributes. Which type(s) of attributes most accurately apply to services? Explain.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:26 AM

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Define and discuss the following terms: search attributes, experience attributes, and credence attributes. Which type(s) of attributes

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Search attributesattributes that can be determined prior to purchase Experience att...View the full answer

Services Marketing Concepts, Strategies, & Cases

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