Services Marketing Concepts, Strategies, & Cases(4th edition)
Authors:
Douglas Hoffman, john Bateson
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Solution Manual Includes
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$9.99
Book details
ISBN: 1439039399, 978-1439039397
Book publisher: South-Western College Pub
Book Price $0 : Services Marketing: Concepts, Strategies, & Cases, Fourth Edition by Douglas Hoffman and John Bateson is a comprehensive text that delves into the intricacies of services marketing, an essential sector in today’s economy. The book is structured to offer readers profound insights into both the strategic and operational aspects of marketing services across diverse industries. This latest edition highlights crucial themes such as customer relationship management, service quality, and the unique challenges of marketing intangibles. Built around real-world cases, it enables students to apply theoretical knowledge to practical scenarios, ensuring a deep understanding of services marketing principles. The 'table of contents' effectively organizes the topics into key segments, fostering a methodical learning approach. The solution manual and answer key provided are invaluable resources for educators and learners, facilitating an interactive and effective teaching and learning experience. The book doesn't spotlight 'main characters' in the traditional sense but focuses on case studies and examples from influential service organizations. Released to positive academic reception, this edition is praised for its updated content, integrating recent market trends and digital advancements into service marketing strategies. The continuous emphasis on value co-creation and the customer journey enriches the reader’s perspective, making it a crucial resource for both students and practitioners. Recognized for enhancing analytical and problem-solving skills, this text remains a cornerstone in services marketing education. Understanding the book empowers marketers with actionable strategies to effectively engage customers and improve service delivery. Concepts like service blueprinting and experiential marketing are pivotal, serving as essential components for successful business practices.
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