Define central selling feature. Where should it appear in a persuasive message?

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Define “central selling feature.” Where should it appear in a persuasive message?

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Business Communication

ISBN: 978-1133162353

16th edition

Authors: Carol M. Lehman, Debbie D. DuFrene

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Question Posted: Oct 29, 2015 05:23 AM

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Define central selling feature. Where should it appear in a persuasive message?

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A central selling feature is the one idea that is stressed ...View the full answer

Business Communication

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