Define competitive advantage. How do companies go about finding their competitive advantage?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:35 AM

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Define competitive advantage. How do companies go about finding their competitive advantage?

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Competitive advantage is an advantage over competitors gained by offering ...View the full answer

Principles of Marketing

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