Define perceived justice. How is perceived justice used to evaluate a firms service recovery efforts?

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Define perceived justice. How is perceived justice used to evaluate a firm’s service recovery efforts?

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:30 AM

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Define perceived justice. How is perceived justice used to evaluate a firms service recovery efforts?

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The customers perception of whether the recovery strategy is just includes evaluations of the recovery process itself the outcomes connected to the re...View the full answer

Services Marketing Concepts, Strategies, & Cases

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