Define the following pricing techniques: odd pricing, price lining, leader pricing, geographic pricing, and discounting.
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Odd pricing is a pricing strategy that has the price end in odd numbers frequently ending in 5 7 and 9 because they believe that an item selling at 12...View the full answer
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Related Book For
Entrepreneurship and Effective Small Business Management
ISBN: 978-0133506327
11th edition
Authors: Norman M. Scarborough, Jeffrey R. Cornwall
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