Define the following pricing techniques: odd pricing, price lining, leader pricing, geographic pricing, and discounts.

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Effective small business management An Entrepreneurial Approach

ISBN: 978-0132157469

10th Edition

Authors: Norman M. Scarborough

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Question Posted: Oct 12, 2012 02:38 AM

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Define the following pricing techniques: odd pricing, price lining, leader pricing, geographic pricing, and discounts.

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Odd pricing is a pricing strategy that has the price end in odd numbers frequently ending in 5 7 and 9 because they believe that an item selling at 12...View the full answer

Effective small business management An Entrepreneurial Approach

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