Question: Define the four different types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and

Define the four different types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and describe how it creates each type of utility with its goods or services.

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Form utility is created by converting raw materials into finished products Then its marketing function takes over to satisfy a number of customer need... View full answer

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